Sunday, March 2, 2008

Polaroid, RIP

What will Outkast shake it like now?

Polaroid, who stopped manufacturing instant cameras last year, announced last week that it will now also stop production of film. The company reports that is has enough stock to last consumers through until 2009 and that the three remaining plants will close in the next few months. Painter Chuck Close says "I think it's like an endangered species. You know, once it's gone, the whole ecology changes."

While Polaroid has said it is interested in licensing the technology to other companies who may wish to supply the niche market, artists who use the medium might wish to follow the example of Andy Warhol. In the late seventies when his favorite model was being discontinued, he reportedly bought out the entire existing warehouse stock.

Below: polaroids by David Hockney, Andy Warhol, Douglas Gordon, Robert Mapplethorpe, Thérèse Mastroiacovo, Will Wegman, Michael Snow.

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